What Does It Take To Become A Content Moderator?
Being a Content Moderator is sometimes brushed off as an ‘easy’ job…
Yet, your company’s reputation, something which collectively, you’ve worked so hard to achieve and maintain, often hangs in the balance of the content moderator’s decisions.
In this blog, I’ll use our experience and knowledge at Smiles On Demand to ameliorate your understanding of the importance of content moderators, what it takes to become one, and why your business should be taking this role seriously…
What Is A Content Moderator?
A content moderator is responsible for user-generated content submitted to an online platform.
The content moderator’s job is to make sure that items are placed in the right category, are free from scams, don’t include any illegal items, and much more.
Content in Context
Despite the speedy technological advancements of the 21st-century content moderation isn’t something we can just rely on automation to accomplish.
There’s nothing safer than the conscious judgment of the human mind because of one thing: context.
The difference between a person and an algorithm?
Our ability to read between the lines!
For example, a computer might categorize something as perfectly safe, but it still might actually be incredibly distasteful.
Snapchat & Instagram Pull Giphy Integration After Users Find Extremely Racist GIF
A well-noted example of content moderation gone wrong was the GIPHY death counter issue.
The obviously very hateful content slipped through GIF database’s radar.
It wasn’t until users caused an uproar about it that it was removed.
For GIPHY this turned out to be a business and PR disaster.
It took the company over a month to get back on social media platforms such as Snapchat & Instagram.
What Does It Take To Be A Content Moderator?
It might seem like an easy job, but there is a lot riding on the actions of the content moderators working for your company.
Sifting through the inherent vileness of the internet requires:
- solid judgment to discern good from bad
- a sharp eye
- a trained mind
- a tough stomach
- level-headed analysis
- contextual analysis
What Traits to Look For When Hiring A Content Moderator
Aside from basic requirements, there are many other traits that we, at Smiles, look for when hiring and training content moderators on our client’s behalf.
These traits help main a safe space for our client’s platforms and include:
1. Online Community and Experience
Context is everything!
Communities are diverse, and online, so much can be lost in translation!
What might be inoffensive to one group of people might hurt another.
Having experience in managing user-generated content online is a huge benefit.
These candidate already have a good idea of how these communities work and how they interact with one another.
Forums, Facebook groups, subreddits, and websites—are all policed differently.
Previous experience of community management means these candidates are well-versed in what behaviors are normal and which actions shouldn’t be tolerated.
This is especially helpful when moderating niche communities.
Some platform rules can be unique to a particular community and wouldn’t apply at all to other forums.
Experience helps to build better judgment especially if tasked to handle an account with similar nature.
2. Multi-Platform Savviness
As businesses strive to increase their reach in a world where competition is fierce multi-channel marketing is almost-always standard these days.
Which means you need someone who is well-versed in the different platforms you use.
Having this knowledge helps to decipher which content works for one, and which policies affect another.
3. Linguistic Expertise
It’s not just photos and videos that undergo evaluation for businesses.
For example, in eCommerce and review sites, client testimonials and comments different affect a brand’s reputation, and can often make or break a new customer’s decision to buy or not.
For businesses shipping worldwide or in multiple countries multilingual moderators are necessary to moderate such diverse communities effectively.
They can check the quality of text in a particular language and understand colloquialisms, slang, and other nuances some people may miss out on.
Keep It Real, For Less…
Most action on the internet is taken by humans, therefore the effective management of it requires human sensibilities.
Your content needs to be managed by real people with excellent judgment.
Sure, automating aspects of your business is a no-brainer to help smooth the process, but the human touch can help maintain order and quality in your online community.
Brands wanting to improve their online reputation may overlook content moderation as their missing ingredient.
Online trends, rules, and policies are constantly changing, that’s why it’s important to partner with a trusted industry expert that understands what effective content moderation can do for business.
At Smiles, we offer a great range of content moderation services from social media to image to multimedia moderation.
If content moderation is an avenue you would like to explore for your business fill out the form at the bottom of this blog and we’ll be in touch to schedule a call with our CEO, Graham Innes, ASAP.
Thanks for reading!
If you have any questions or thoughts please feel free to leave them in the comment section down below, we would love to hear from you.