7 Reasons We Don’t Do Telemarketing at Smiles on Demand
Telemarketing…relentless, exasperating, and more often than not, unethical. Nobody likes receiving unsolicited phone calls, and nobody likes making them either.
At Smiles On Demand, we’re passionate about spreading smiles and simplifying support. Unlike a lot of other BPOs we don’t do ANY telemarketing, and here’s why:
1. The Age of Telemarketing Has Been and Gone
In the face of the ever-changing creative landscape of digital marketing, telemarketing is without a doubt, outdated.
The data-gathering stage of any sort of marketing is crucial, as this goes on to create your pool of potential clients. Telemarketing is somewhat a free-for-all, resulting largely in low-quality leads and a lot of wasted time. Predictive dialing churns through huge databases of phone numbers, an approach that, I think we can all agree, is hardly ground-breaking.
It signifies a lack of creativity and inability to think outside the box.
2. People Search for Things They Need Online or at Retail
We live in an age of instant gratification. If we want something, we buy it. Most of the time we start with Google – all hail the internet! We don’t sit around waiting for telemarketers to call. Why would we when the world is readily available to us at our fingertips?
Hence why telemarketing is rapidly becoming irrelevant to the buying journey of consumers and businesses alike. Marketing and sales have evolved. Consequently, soul-destroying telemarketing is a dying profession.
3. Most Consumer-Targeted Telemarketing Takes Advantage of Vulnerable People
On the odd occasion that a telemarketer does get a bite on the other end of the phone, it’s usually because they are taking advantage of the poorly informed, elderly, or vulnerable.
Most of us are too busy to give incessant and irrelevant phone calls the time of day. We simply hang up. However, the less knowledgeable soul may stay on the line. For example, lonely retirees are more likely to be open to a chat with anyone. Sometimes even manipulating them to part ways with their money.
Surprisingly, statistics show that young people in their 20s are the most likely to fall victim to such scams.
4. Nobody Likes Unsolicited Phone Calls
Cold calling does not inspire joy. It’s irritating for the person receiving the call, and demoralizing for the person who has to make them.
5. The Rise in Scams
The demise of the industry largely comes down to the rise in scams. They’re considered to be an ‘epidemic’ and predicted to get even worse. Telemarketer Scammers are clever and come up with new tricks all the time. Which is even more reason to stay vigilant!
Consumer FTC is yet to release the figures for 2019, but in 2018 1.4 million telemarketing frauds were reported. 25% of the people involved lost money. In total, a staggering $1.48 billion (with a b) was lost due to fraud last year which was an increase of 38% over 2017.
The top reports in 2019 were:
- Imposter scams
- Debt collection
- Identity theft
In the USA the top states currently affected the most by telemarketing fraud are:
6. The Law is Changing
Thankfully, in response to the scams, there are new laws constantly being implemented to tighten telemarketing regulations. Failure to comply with new regulations results in hefty fines.
This has hindered telemarketer’s ability to operate effectively. For example, telemarketers who use predictive dialers that drop too many calls will be banned altogether. A new trend emerging is machines that do all the talking, some states in the USA are now drafting laws that outlaw that too!
7. In B2B Getting Through to a Decision-Maker Is Impossible
More than two-thirds of businesses go online to search for a solution that they are considering buying. The preliminary awareness that used to come from contact with a telemarketer is now rendered unnecessary and unwanted.
These days if you call up a potential prospect with an offer to purchase, your chances of actually making contact with a decision-maker are generally less than 5%. The majority just hang up. If you do get through to someone it’s either a savvy receptionist trained to filter telemarketing or voicemail.
I should note, telemarketing is still a whopping industry, with many BPOs and call centers doing all they can to try and cash in on their slice of the pie, whatever the cost.
However, at Smiles telemarketing isn’t in alignment with our values or mission as a business, therefore we don’t do any of it whatsoever. Instead, we offer better solutions for business including unrivaled Customer Experience, Dedicated Back Office staffing, and an incredible talent pool of Dedicated Professionals.
Talk to us today about your outsourcing needs!