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Retailer Sees 30% Increase in Sales & Order Fulfillment With Smiles on Demand

Company Background

Seaside Shop is a prominent apparel and swimwear retailer based in a bustling beach town, renowned for its seasonality. They have established a robust presence both in-store during the summer and online throughout the year.

Seasonal Fluctuations, Staffing Issues,
and Customer Service Limitations

As a seasonal hotspot, Seaside Shop encounters unique challenges ranging from managing high foot traffic in summer to sustaining online engagement during off-peak seasons. These challenges are compounded by staffing struggles and the need for efficient inventory and customer service management, to ensure service quality and customer satisfaction.
Seasonal Demand Fluctuations: High in-store traffic in the summer and a spike in online sales before the holidays, followed by a quieter period from January to March, picking up again in spring
Staffing Issues: Difficulty in staffing adequate coverage to handle the inconsistent volume of e-commerce traffic
Inventory Management: Struggles with maintaining optimal inventory levels led to delayed or canceled orders as well as significant overstock, causing revenue loss
Customer Service Limitations: Absence of comprehensive coverage for online customer support across different time zones resulted in dissatisfaction, negative reviews, and increased refunds and returns  

Client Quote

“Partnering with Smiles On Demand was the best decision we made all year. We needed the ability to easily scale our inventory management and customer service up or down depending on the seasonality of our business.”
– C. Doyle, General Manager

Scalability and Flexibility

Seaside Shop collaborated with Smiles On Demand, integrating two back-office support agents into their business model. These assistants are pivotal in managing inventory and providing continuous customer support, adapting seamlessly to the fluctuating demands of the retail environment.

Smiles agents were tasked with:

Inventory Monitoring: Keeping track of inventory levels, alerting the business owners about low stock items or products selling rapidly
24/7 Customer Support: Providing round-the-clock customer service to handle inquiries, coordinate with the warehouse for order execution, and process returns efficiently
Scalable Support: Adjusting support hours on-demand to meet the fluctuating needs of the business

30% Increase in Sales and Fulfillment Speed

The strategic inclusion of back-office support agents has significantly increased Seaside Shop’s operational efficiency, leading to a 30% increase in sales and faster order fulfillment.

Improvements across various aspects of Seaside Shop’s operations include:

Revenue Increase: Sales rose by 30% due to improved customer service and appropriate inventory management
Enhanced Inventory Control: Better inventory oversight reduced overstock and improved order fulfillment speed by 43%
Improved Reporting and Projections: More accurate data facilitated better decision-making
Customer Loyalty: A 19% rise in customer loyalty was observed, attributed to improved customer satisfaction and positive reviews
Expanded Online Revenue: Continuous customer service availability ensured more consistent and satisfactory fulfillment of online orders which led to more online sales

Conclusion

The deployment of Smiles agents by Seaside Shop not only optimized operational efficiencies, but also enhanced customer engagement and satisfaction, leading to tangible gains in revenue and loyalty. Smiles On Demand’s solutions transformed the scalability and responsiveness of Seaside Shop’s retail operations, particularly in dynamically changing market conditions.

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