As a seasonal hotspot, Seaside Shop encounters unique challenges ranging from managing high foot traffic in summer to sustaining online engagement during off-peak seasons. These challenges are compounded by staffing struggles and the need for efficient inventory and customer service management, to ensure service quality and customer satisfaction.
• Seasonal Demand Fluctuations: High in-store traffic in the summer and a spike in online sales before the holidays, followed by a quieter period from January to March, picking up again in spring
• Staffing Issues: Difficulty in staffing adequate coverage to handle the inconsistent volume of e-commerce traffic
• Inventory Management: Struggles with maintaining optimal inventory levels led to delayed or canceled orders as well as significant overstock, causing revenue loss
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Customer Service Limitations: Absence of comprehensive coverage for online customer support across different time zones resulted in dissatisfaction, negative reviews, and increased refunds and returns